I have been asked by a friend to deliver a seminar on video and podcast as part of the course New Media at the Master in Arts Media and Communication.
I accepted right away as i thought it would be very interesting also for me to take the time to prepare this talk. Things have been moving fast in video communication and It’s not even clear where is the frontier between video, web, street performance, etc.
After a couple of days thinking on how I could organize this talk, I realized that there is not much reliable information on how the evolution of video streaming and equipment prices are changing the way that business communicate, and the way they compute their ROI.
This could be an interesting area for research, whether for Media Communication students, or for Business Administrations students. How should companies react to the decrease of production costs and to the shift of the traditional diffusion channels towards the alternative ones? One can envisage some alternative scenarios. Companies could:
- Shift towards creativity by reallocating their existing budgets to look for better creative agencies.
- Shift towards diffusion by reallocating their existing budget into more power of diffusion.
- Downsize their marketing budget to accommodate to new costs.
Sure there will be other scenarios, and probably each company will decide what works for it, but I really think (and hope) that option 1 will be the predominant scenario.
Being the seminar a 2 hours presentation, I’m afraid oi will not have time probably to go into that much detail, so i prepare a much more classical programme, to introduce the students to the different tools and workflows for podcasting. (video and audio)
This is the program
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- INTRODUCTION
- Rich Media vs Traditional Media. Where’s is the frontier?
- What, who, when where, Why, How?
- The new language of Audiovisual Communications: podcast, vlog, syndication, RSS, etc.
- How did we get here? A little of history
- AUDIO PODCAST
- Integration on Communication Strategy
- Creative Workflow
- Delivery & diffusion
- Tools and resources.
- VIDEO
- Integration on Communication Strategy
- Creative workflow
- Technical workflow
- Delivery & diffusion
- Tools and Resources
- NEW TRENDS
- Interactive video
- 3D video
- Guerrilla Marketing: flash-Mob, LipDub, viral video campaign
- OTHER ASPECTS
- Legal & Copyrights issues
- Music & image licenses, releases forms, etc.
- QUESTIONS
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