ANV Production and ‘Solidarité Femmes’

ANV Production is working with Solidarité Femmes on their new Campaign .
Solidarité Femmes is an association whose mission is to provide a therapeutic and psychosocial assistance to women victims of domestic violence and their children and to educate the public and professional this problem. It has been a great experience to work with them. Now we are in the post-production phase. Final video will be shown very soon.

ANV_Production

Are you ready to start a crowdfunding campaign?

Digital marketing strategist Sheri Candler explains in this video some of the realistic figures behind crowdfunding campaigns.
Unless you have an already established presence on the social networks, and a solid base of active followers, it will be very difficult to raise any significant money.

This means you need to prepare before getting out there and ask for money. You have to start soon to build your network, create awareness of yourself and your projects.
The numbers say that of all your followers, 90% will just watch at most. 9% will participate actively in your network (retweeting, liking, etc) But this doesn’t pay a movie, does it?
In fact, only 1% of your followers will show a real commitment to support your project. It looks like 1% is not much,and as more and more movies will look financing through crowdsourcing, this ratio can even be lower in the future.

At the end of the day, two things will matter the most. How good and inspiring is your project, and well you are connected. Nothing new, actually. The only thing that changed is that before you need to be well connected to a few executives in the movie industry, and now you need to be connected to thousands of unknown people that love cinema.

In both cases, you need to work your network.
Victor.

New Commercial for International University In Geneva.

We just finished a new commercial for the International University in Geneva. The spot, directed by Nastassia Roulin, will be aired on local cinemas for the next 4 months and on the University web.

This is the short version of the video.

The long version (90 seconds) will be only shown on the web of the University. Here it is.

We are now preparing a second promotional video that will be shown at the summer. More news very soon!

Victor